Ceres Takes to the Airwaves with Message
Flickr image by UIC Digital Collections
Stronger Vehicle Standards will Fuel Investment, New Jobs
Ceres, a national coalition of leading institutional investors and environmental groups, launched an ad campaign today promoting the economic benefits of higher fuel efficiency standards, citing recent expert research and polling. The ad campaign, which begins with radio spots in Washington DC and Michigan, is in response to news that the Alliance of Automobile Manufacturers (AAM) had launched a radio ad campaign claiming adverse economic impacts from strong CAFE standards. “The facts are clear, a 60 mpg standard will restore American automakers to a place of global leadership,” said Ceres President Mindy Lubber. “Higher standards will create new jobs by encouraging automakers to build more of the fuel efficient cars and trucks that drivers want to buy.”
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