Consumers Use Smart Phone Codes in Supermarkets

Flickr image by jelene

Campaign Against Child Labor in Hershey Bars

This summer, concerned consumers are taking a high-tech stand in supermarkets across the nation to inform other shoppers about the labor violations associated with Hershey's chocolate products. Individuals are leaving smartphone-enabled "Consumer Alert" cards on the shelf in front of Hershey products, as well as on Hershey's S'mores promotional displays, reading: "Hershey's chocolate is tainted with child labor."The alert cards include an innovative use of a QR code to allow shoppers to take action on their smartphones right in the store as part of a larger campaign, including an online petition on Change.org with over 13,000 supporters.

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